Total Authority Podcast: Be the Brand that AI Recommends

AI search is starting to reshape how local businesses get discovered — and Dr. Josh Funk is already building for it. In this episode, Josh breaks down how Rehab to Perform scaled across 15 locations using a repeatable growth system covering SEO, AI visibility, content, outreach, ads, events, and founder-led authority.
We unpack why GEO matters before it drives huge traffic, how to turn internal expertise into search-ready content, why company authority beats relying on individual clinicians, and how small weekly actions compound into a serious competitive moat.
 
🔗 Resources 👇
Get your AI Visibility Audit:
►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:
►► https://totalauthority.com/llm-visibility-gap-calculator
 
AI visibility is quickly becoming the next SEO battleground.
 
#AIVisibility #LocalSEO #GEO #DigitalMarketing #AISEO

Are you wasting time on AI visibility tactics that sound smart but do nothing? In this video, we break down 12 myths keeping brands invisible across ChatGPT, Google AI Overviews, Perplexity, Reddit, reviews, and search.
From “AI SEO is just SEO” to “ranking #1 guarantees AI mentions,” we unpack what actually matters now: brand signals, earned media, reviews, community sentiment, structured data, and how to measure visibility when the rules are still changing.
 
🔗 Resources 👇
Get your AI Visibility Audit:
►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:
►► https://totalauthority.com/llm-visibility-gap-calculator
 
AI visibility is not a future problem — it is the new search battlefield.
 
#AIVisibility #AISEO #GEO #SEO #DigitalPR

We ran 30 bottom-of-funnel hair transplant prompts and captured 4,600 sources to see exactly what AI tools use when recommending clinics. The results were surprising: major medical directories, tourism platforms, patient communities, clinic pages, review sites, and even sponsored content all showed up as visibility signals.
This matters because AI visibility is becoming a discovery channel for clinics. If your clinic is missing from the sources AI trusts, you may never enter the shortlist — even if your SEO is strong.
 
🔗 Resources 👇
Get your AI Visibility Audit:
►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:
►► https://totalauthority.com/llm-visibility-gap-calculator
 
AI visibility is shifting from rankings to source dominance.
 
#AIVisibility #HairTransplantMarketing #SEO #ChatGPTSEO #MedicalMarketing

How do you get ChatGPT to recommend your hair transplant clinic? In this episode, we break down what actually drives AI visibility for hair transplant clinics, from treatment-specific pages and international patient journeys to package clarity, safety signals, reviews, case studies, and third-party trust.
The clinics winning AI recommendations are easy to verify, easy to compare, and safe to recommend. That means your website, reviews, PR, directories, and patient journey content all need to work together before ChatGPT chooses you over another clinic.
 
🔗 Resources 👇
Get your AI Visibility Audit:
►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:
►► https://totalauthority.com/llm-visibility-gap-calculator
 
AI visibility is becoming the new front page of SEO.
 
#AIVisibility #HairTransplantMarketing #SEO #ChatGPTSEO #MedicalMarketing

AI search is changing how people discover, compare, and buy — and traditional SEO dashboards are not built for this shift. In this episode of the Total Authority podcast, Chris is joined by Kelvin Cobanaj, founder of ZeroRank, to break down how brands can track visibility inside ChatGPT, Perplexity, AI Overviews, Gemini, Grok, and more.
Kelvin explains why real chat data matters, how LLMs choose sources, why YouTube and Reddit are becoming powerful AI visibility channels, and how businesses can close content gaps before competitors dominate the answers. This is the move from keyword rankings to AI visibility.
 
🔗 Resources 👇
Get your AI Visibility Audit:►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:►► https://totalauthority.com/llm-visibility-gap-calculator
 
AI visibility is becoming the new SEO battleground.
 
#AISEO #AIVisibility #LLMSEO #SEO #DigitalMarketing

Listicles are still shaping what AI engines recommend — but not in the simple “get mentioned everywhere” way most people think. This video breaks down a study of 200,000 AI responses across eight engines, showing how listicle quality, position, and industry context can impact AI visibility.
The big takeaway: getting into the right third-party lists matters more than chasing every mention. If your brand is buried at the bottom, the impact may be weak — or potentially even harmful. AI visibility is becoming less about tricks and more about earning the sources machines trust.
 
🔗 Resources 👇
Listicles Study: ►► https://peec.ai/blog/the-listicle-rank-effect-what-nearly-200-000-ai-responses-across-8-ai-engines-reveal-about-brand-visibility
Get your AI Visibility Audit:►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:►► https://totalauthority.com/llm-visibility-gap-calculator
 
AI search is shifting from ranking pages to trusting sources.
 
#AIVisibility #SEO #LLMSEO #DigitalPR #AISEO

Google’s May 2026 Core Update has landed — and the timing is not random. Right after Google pushed deeper into AI search, rankings are shifting, traffic is dropping, and generic AI content is under pressure. This video breaks down what the update means, why AI Mode matters, and why the old SEO playbook is fading fast.
The real shift is bigger than one core update: Google traffic will keep shrinking as AI answers take over. Brands that win now will be the ones building authority through content, PR, podcasts, expert insights, and visibility across AI platforms — not just traditional search.
 
🔗 Resources 👇
Get your AI Visibility Audit:►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:►► https://totalauthority.com/llm-visibility-gap-calculator
 
SEO is shifting from ranking pages to proving authority everywhere AI looks.
 
#AISEO #GoogleCoreUpdate #AIVisibility #SEOStrategy #DigitalPR

Google’s AI-powered search results are changing the way people discover brands, answers, and local businesses. In this episode, we break down Google’s shift toward AI Mode, Gemini-powered search, follow-up conversations, agents, and why the old “10 blue links” model is fading fast.
This matters because SEO is no longer just about ranking pages. It is about being visible inside AI answers, AI agents, search experiences, and the new discovery layer Google is building.
 
🔗 Resources 👇
Get your AI Visibility Audit:►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:►► https://totalauthority.com/llm-visibility-gap-calculator
 
AI visibility is becoming the new SEO battleground.
 
#AISEO #GoogleSearch #AIVisibility #SEO #DigitalMarketing

Everyone said informational content was dead once AI Overviews started stealing clicks. But new evidence shows the opposite: top-of-funnel content may now be one of the most important ways brands get discovered inside AI search and reasoning models.
In this video, we break down why early-stage content still matters, how ChatGPT reasoning changes brand visibility, and why getting cited early in the buyer journey can carry your brand through comparison, validation, and final selection.
 
🔗 Resources 👇
Get your AI Visibility Audit:
►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:
►► https://totalauthority.com/llm-visibility-gap-calculator
 
AI visibility is the new SEO battleground.
 
#AISEO #LLMSEO #AIVisibility #ContentMarketing #SEO

Is Gmail becoming the new battleground for AI search visibility? This video breaks down a major iPullRank study showing how brand mentions inside a Gmail inbox can influence what Google AI Mode recommends — including huge jumps in brand appearances, top 3 placements, and even fake brand visibility.
We cover what this means for SEO, newsletters, sponsorships, brand mentions, and the future of personalised AI search. If AI recommendations are shaped by inbox context, then visibility is no longer just about rankings — it is about being present in the right personal data streams.
 
🔗 Resources 👇
Gmail Study ►► https://ipullrank.com/google-personal-intelligence-experiment
Get your AI Visibility Audit:►► https://totalauthority.com/llm-visibility-audit
Free AI Visibility Gap Calculator:►► https://totalauthority.com/llm-visibility-gap-calculator
 
AI visibility is moving beyond search results — and your inbox may be part of the ranking system.
 
#AISEO #AIVisibility #GoogleAIMode #SEO #DigitalPR